Why a landing page might be all you need (instead of a full website)
Not every business needs a full website. In fact, building one might be the wrong move, especially if you’re just starting out, working solo, or offering a clear, focused service.
At Round 6, we’ve spent years designing websites, landing pages, and full-scale digital ecosystems. And over time, one thing became clear: for many businesses, one powerful page is more than enough.
That’s why we created LandPro, a dedicated branch of Round 6 focused exclusively on high-performing landing pages. These aren’t just campaign pages or temporary solutions. They're complete, one-page websites built to help service providers, consultants, and small businesses get found, look great, and drive quick action.
So, do you really need a full website? Or will a landing page do the job better?
Let’s break it down.
The Traditional View — Website vs. Landing Page
Most people see websites and landing pages as two very different tools — and traditionally, they are.
A website is typically made up of multiple pages: Home, About, Services, Blog, Contact, and more. It’s designed to give a broad overview of a business, build credibility, and support SEO. The visitor is meant to explore, learn, and eventually take action.
A landing page, on the other hand, is usually built with one goal: conversion. Whether that’s getting someone to sign up, book a call, or buy a product, everything on the page is designed to guide the visitor toward that single action — with no distractions.
In this classic view, websites are the “full package,” while landing pages are seen as temporary, campaign-specific tools, like the kind you'd use for an ad or product launch.
But at Round 6, we think it's time to challenge that view, especially for small businesses and personal brands.
Why Landing Pages Work for More Than Just Campaigns
Landing pages have a mostly known for being short-term tools: something you spin up quickly for an ad campaign or product launch.
However, the truth is that when done correctly, a landing page can effectively replace a full website. And in many cases, it should.
For service providers, consultants, and local businesses with a clear offering, a landing page does exactly what you need it to do:
It communicates your value clearly
It shows people how to reach you
It drives action — without distractions
Think about it: if your goal is to get someone to book a call, fill out a form, or visit your location, why send them through five pages of content? A single, well-crafted page can do the job better. And faster.
Our Approach at Round 6: Introducing LandPro
We’ve worked with clients around the world — from local clinics to personal brands and creative entrepreneurs — and many of them have the same challenge: they need a strong web presence, but they don’t need a full-blown website.
That’s why we built LandPro, a dedicated branch of Round 6 focused exclusively on landing pages that function like streamlined, one-page websites.
Each LandPro page is:
Strategically written and designed to convert
Fully responsive and mobile-friendly
Connected to scheduling tools, forms, or WhatsApp
SEO-ready to help you show up on Google
Delivered quickly, without the back-and-forth of a full site build
It’s everything you need. And nothing you don’t. Whether you’re a small business, a solo professional, or just someone tired of waiting on a “site that’s still being built,” LandPro gives you a fast, effective way to launch.
Ready to Launch Smarter, Not Bigger?
If you’ve been putting off building a website because it feels overwhelming, expensive, or unnecessary, you’re not wrong. A well-built landing page might be all you need.
